Twitter to switch to advertising model?

Twitter’s growth shows no signs of slowing down in recent months, but if they’re to become a profitable company, a monetization strategy should no doubt be priority. So it comes as no surprise…

Twitter’s growth shows no signs of slowing down in recent months, but if they’re to become a profitable company, a monetization strategy should no doubt be priority. So it comes as no surprise, a recent revision in their terms of service dictates that they now reserve the right to show advertising.

The telling paragraph found in their TOS reads as follows:

“The Services may include advertisements, which may be targeted to the Content or information on the Services, queries made through the Services, or other information. The types and extent of advertising by Twitter on the Services are subject to change. In consideration for Twitter granting you access to and use of the Services, you agree that Twitter and its third party providers and partners may place such advertising on the Services or in connection with the display of Content or information from the Services whether submitted by you or others.”

Does this mean you’ll be able to broadcast your message to Twitters loyal user base? Not immediately, but the future looks promising.

In the meantime, why not test out an advertising channel that’s already working for dozens of eTailor clients? Talk to us about advertising on Google Adwords and having your ad seen by hundreds or thousands of potential customers every day.

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