Social Marketing – Is your Brand Targeting the Right Social Media Platforms?

Do you know if your business is targeting the right Social Media Platform….

 

There are some interesting insights into how clients and consumers use different Social Media laid out in the graphic below. Are you using the most popular outlets instead of what suits your audience. Focusing your valuable time and efforts on the wrong Platform can curtail all your Social Marketing efforts. Understanding the importance of how you use the relevant Social Media Platform can be half the battle and make light work of your Social Marketing efforts.

Should your business brand be sharing using Images, Video, Competitions or Special Offers on your products? Knowing what type of Social Media posts to use can depend on your brand, target audience/market,type of product, end results should be considered. Although at the outset using the right Social Media Platform should be investigated first. In fact you may find that carrying out a Survey of your current client base and internal staff may prove prudential in determining which  Platform works for your business brand.

Knowing your target audience and how they use different Social Media can aid in cross-platform awareness. Just as potential customers are using their smartphones to view ‘personal’ Platforms on their way to and from work, these same potential customers can as easily be using more ‘professional’ types of Social Media to view content during their workday. Another factor to analyse would be the best time of the day or day of the week to aim the Post to achieve a better reaction from potential customers.

Is your company brand already on a Social Media Platform? Are you using the right Social Platform? Do you want to set up your business with a Social Media account? Contact us via email with your interest.

 

eTailor.ie - Social Media Platforms

 

75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family
49% do this at least weekly
86% of marketers stated that social media is important for their business
89% of marketers stated that increased exposure was the number one benefit of social media marketing

 

Who should use twitter?  eTailor.ie - Twitter logo

Publications
53% of businesses in the information and communication sector reported the highest rate of blogs and microblogs usage

B2B Business
85% of B2B marketers use Twitter
50% of B2B marketers view Twitter as an effective social media channel

Who should use Linkedin? eTailor.ie - LinkedIn

B2B Service providers
65% B2B companies have acquired a customer through LinkedIn
40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase
91% of B2B marketers use LinkedIn

Who should use facebook?eTailor.ie - Facebook logo

Companies with visually driven products
Photos account for 93% of the most engaging posts on Facebook

B2C PRODUCTS AND SOFTWARE
42% of Facebook fans like a page in order to get a discount or coupon
35% of Facebook fans liked Facebook pages specifically to compete in contests

B2C BRANDS
53% of active social networkers follow a brand
77% b2c marketers have acquired customers through Facebook

APPS
399 million Facebook users only use Facebook on mobile each month

 

Who should use Google+? eTailor.ie - Google+

B2B BRANDS
B2B Brands such as Cisco, HP, GE, Hubspot, Media Temple, Moz, VM Ware (find other companies relevant to ire) are sucessfully using Google+ as part of their social media campaigns

ANY BRAND WHERE SEO IS A CRUCIAL PART OF THEIR CUSTOMER ACQUISITION STRATEGY

URL’s number of Google +1s is more highly correlated with search rankings than any other factor
The correlation of Google +1s beat out other well know metrics including linking root domains, Facebook shares and even keyword usage

BRANDS THAT TARGET MALE PROFESSIONALS
68% of Google+ users are male.

Who should use YouTube?

eTailor.ie - YouTube logo
BRANDS THAT ARE VISUALLY DRIVEN
52% of consumers say that watching product videos makes them more confident in online purchase decisions.

 

Who should use Pinterest?

eTailor.ie - Pinterest logo
FASHION
92% of Pinterest Pins are made by WOMEN
69% of Pinterest users are FEMALE
bullet- images containing a face are 23% more likely to receive a repin
– Top brands in the fashion/retails sapce average 46 repins per pin

ECOMMERCE
70% of Pinterest users are there for SHOPPING INSPIRATION

 

Average social media shoppers’ spending habits

eTailor.ie - Pinterest logo Pinterest shoppers spend on average of $140-$180 per order

eTailor.ie - Facebook logo Facebook spends an average of $80 per order

eTailor.ie - Google+ Twitter spends an average of $60 per order

81% of U.S. online consumers trust information and advice from Pinterest

 

RETAIL

U.S. consumers who use Pinterest follow an average of 9.3 retailers on the site.

Pinterest accounts for 25 percent of retail referral traffic

BUSINESS WHO’S TARGET AUDIENCE IS MOTHERS

Mothers are 61 percent more likely to visit Pinterest than the average American
60% of Pinterest’s social traffic is from home and furnishings catgeory

 

FOOD

57% of users discuss food-related content.

Garlic Cheesy Bread is the most repinned Pinterest Pin

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