It may not be Mobilegeddon 2… but it’s not far off

Google has finished rolling out it’s latest Mobile Algorithm Update

Sometime ago we wrote an article discussing how mobile usability was taking over from desktop.


In a move which was labelled as Mobilegeddon, Google’s Mobile algorithm release last year (April 21 2015) which involved giving Mobile Friendly webpages higher ranking than non-mobile versions when a user carried out a search on Google’s SERPs (Search Engine Results Pages) using their mobile devices. Along with showing visitors a ‘Mobile-Friendly’ badge to the right hand side of Search Results. This change applied to individual pages and not websites as a whole, affected all languages Globally and was restricted to mobile searches only; Desktop and Tablet device versions were not affected.


If you have not already moved your existing website over to a Responsive Platform or offering a mobile version you may be missing out on valuable mobile traffic to your website.


Google originally reported back in February that there were additional mobile ranking algorithm changes coming to increase ranking signals of websites on mobile devices.


…… Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices…….

John Mueller tweeted about how the mobile algorithm update discussed in a Google Webmaster Blog post last month has now completely been rolled out fully worldwide.
And Google only this week released a NEW version of their Mobile Friendly Test, available on a different URL and according to Google’s blog post on the release works better on Smart phones, which can be considered kind of the goal. Here is a screenshot of the Old versus New version of the tool.


[tab_item title=”Old Mobile-Friendly Test”]eTailor-Google-old-version-Mobile-Friendly-Test[/tab_item] [tab_item title=”New Mobile-Friendly Test”]eTailor-Google-Mobile-Friendly-Test-new-version[/tab_item]


Do you know how your website looks on mobile devices? Wondering how your site ranks in Google’s old version of Mobile Friendly Test?