The market leader in ecommerce platforms, Magento 1.9 has now been released and brings with it a slew of overhauls and updates.
Among various security enhancements and changes, here are the key highlights:
- The default theme in Magento CE 1.9 uses Responsive Web Design principles to provide a better experience for users of mobile devices in particular. Benefits include:
- You can get a tablet and smart phone friendly responsive site in about half the time as before, speeding time to market and freeing up resources for other projects.
- Your responsive site makes you better able to participate in the fast growing mobile commerce space, gives you the ability to more easily adapt to new opportunities, and is less expensive to maintain. A responsive site also offers potential search engine optimization (SEO) benefits because it uses Google’s preferred approach to mobile-optimizing sites.
- Cross-border trade: (Also referred to as pricing consistency.) It supports European Union (EU) merchants operating across regions and geographies who want to show their customers a single price. Pricing is clean and uncluttered regardless of tax structures and rates that vary from country to country.
- Checkout improvements:
- You can capture up to 18% more sales by providing customers access to financing using the Bill Me Later service.
- You can offer your customers a smoother, more streamlined PayPal Express Checkout experience, which tries alternative payment options when a customer’s credit card is rejected
- Improve the PayPal Express checkout experience by eliminating the following steps in the checkout process:
- The order review page can be enabled or disabled
- Eliminate the necessity of clicking Update Order before Place Order
Interested in talking to eTailor about a Magento online shop? Contact us today!