eTailor

Website Marketing

Getting your website developed and placed online is an important step in your business' development. You can direct your existing clients to your new website, attract new customers through advertising campaigns and use it as a marketing tool to promote your latest products and services.

One of the most important things to consider is how new customers find your site on the Internet. People typically find what they are looking for using a search engine. You have probably heard of Google – the de facto search engine on the Internet, with millions of users every day searching for businesses like yours.

Here at eTailor, we offer two entry-level packages depending on your goals for your website. Each package serves two distinct purposes: Visibility on Google, and Lead Generation.

For more advanced optimization and on-going analysis, please contact us today.

1) Google Visibility Package

There are three components to the Visibility Package:

Sitemap: There are various reasons for creating a sitemap file on your website, however for this purpose it is to ensure your website listing displays in the main search results when a user searches for the words “yourwebsite.ie”, “www.yourwebsite.ie”, “your company”, etc.

Adwords Name Campaign: In addition to the main search results in Google, there are sponsored listings to the right and above the main results. You can bid a certain amount (eg. 15c) to receive a visitor that clicks on your ad. The advantage of using Adwords is that you are virtually guaranteed to be on the first page of results, provided your bid is high enough. In this campaign, we will bid for keywords such as “yourwebsite.ie”, “www.yourwebsite.ie”, “your company”, etc. and can expect to pay as little as 2c – 10c per visitor simply because there will be few if any advertisers bidding for these terms.

Google Maps Listing: This service is swiftly gaining popularity, and it is a highly advised to have your business added to their database. Logging on to Google.com/maps allows visitors to search for your business, pin-point the exact location on the map, get directions to and from your premises, and view certain details about your business such as contact details, opening hours, payment types accepted, and a direct link to your website etc.

2)  Adwords Lead Generation Package

Google Adwords can put your ad in front of thousands of potential customers, and you'll only have to pay for qualified visitors to your website.

Unlike traditional search engine optimization where there is an element of chance, Adwords is a completely measurable and controllable medium. To have your ad showing on Google's search results pages, you simply bid on relevent keyword phrases. For e.g., if you are a car rental firm, bidding on the term "car rental ireland" would ensure your ad is shown whenever a visitors searches for that phrase. Keyword bid prices vary depending on your market. Prices can range from as little as €0.02 all the way to €1.00, and even higher in some competitive fields. However, you are always in control of how much you wish to spend. Simply decide how much you are willing to spend per day and Google will not exceed your specified budget.

With our Adwords Lead Generation Package, we will research relevant keywords to use, create highly targeted ads and implement conversion tracking to ensure your campaign produces a positive return on investment..

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Contact us to request your Google Marketing brochure today.